Guyanese, Latin American Roots Athletes Win At Colgate Women’s Games

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News Americas, NEW YORK, NY, Mon. May 8, 2023: A Caribbean and a Latin American heritage athlete this past weekend claimed gold in the 48th Annual Colgate Women’s Games, which were held on May 7th at Icahn Stadium on Randall’s Island in New York.

Kunusasha Medas-King, a young athlete of Guyanese descent, won the CWG’s Elementary B 800-meter run, which is a testament to her success as a distance runner. She is a Colgate Games veteran and has been nationally ranked for her best performances, thanks to the coaching of her father, Guyana-born Andy Medas-King.

Prizila Negrete, whose roots extend to Honduras, throws in the Colgate Women’s Games HS Shot Put event at the Semi-Finals at Queens College, NYC. (Photo by Elliot Mangual/Colgate-Palmolive)

Prizila Negrete, a high school scholar and athlete of Honduran roots at The Ursuline School in New Rochelle, N.Y., won the shot put event at the games, and was a top point scorer in the CWG’s HS Shot Put after the Semi-Finals. She holds dual citizenship in both the U.S. and Honduras, and because of this, she will be competing with the Honduran National team this year. “I trained with them last summer when I went to Honduras. And the first meet that I’m scheduled to compete for Honduras is the Central American Games in Guatemala, Under 18 age group, in June,” she said. Upon graduation from high school, she will be attending Bucknell University in Pennsylvania, with help from an athletic scholarship.

Nearly 300 of the nation’s top young female track and field athletes, and future stars, from the U.S. East Coast competed in the finals. Following three weeks of exciting preliminary and semi-finals competition at Queens College, the top eight runners, high jumpers, and shot putters in each category competed for trophies and more than 100 educational scholarships from the sponsoring Colgate-Palmolive Company. Scholarship values doubled this year to $2,000, $1,000, and $500, respectively.

In addition to thrilling competition, this year’s Colgate Women’s Games finals featured a marching band, special award presentations, and complimentary Colgate-Palmolive health and hygiene products for guests, while quantities last. Finalists also received complimentary refreshments from event supporter, ShopRite.

Colgate-Palmolive has been the title sponsor of Colgate Women’s Games for nearly 50 years, supporting the program since its founding in 1974 by legendary Brooklyn track coach, the late Fred Thompson. Attendance was free, but tickets were required to attend the finals. The event started at 10 a.m. and concluded at 3 p.m.

Two Things To Know Before Starting Your B2C Customer Acquisition in the Caribbean

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News Americas, NEW YORK, NY, Mon. May 8, 2023: The Caribbean is a vibrant and diverse region, home to a wide variety of cultures, languages, and customs. For businesses looking to expand into the Caribbean market, it’s important to understand the unique challenges and opportunities of the region, particularly when it comes to B2C customer acquisition. Here are two key things to know before launching your B2C marketing efforts in the Caribbean.

The Caribbean market is not a monolith
One of the biggest mistakes businesses make when entering the Caribbean market is treating it as a monolithic entity. In reality, the Caribbean is made up of many different countries and territories, each with its own unique culture, language, and consumer preferences. It’s important to take the time to research and understand the nuances of each individual market before launching your B2C marketing efforts.

For example, a marketing campaign that works well in Jamaica may not resonate with consumers in Trinidad and Tobago. By taking the time to understand the local market and tailor your marketing efforts accordingly, you can increase your chances of success and avoid wasting valuable time and resources.

Word-of-mouth marketing is critical
In the Caribbean, word-of-mouth marketing is king. Caribbean consumers are highly social and rely heavily on recommendations from friends, family, and trusted sources when making purchasing decisions. This means that building relationships and creating positive experiences for your customers is essential in the region.
To succeed in the Caribbean market, it’s important to focus on providing excellent customer service and delivering high-quality products and services that meet or exceed customer expectations. By creating happy customers who are eager to recommend your business to their friends and family, you can build a strong reputation in the region and drive B2C customer acquisition through word-of-mouth marketing.

In summary, businesses looking to expand into the Caribbean market need to take the time to understand the unique nuances of each individual market and tailor their marketing efforts accordingly. Word-of-mouth marketing is critical in the region, so businesses should focus on providing excellent customer service and creating positive experiences for their customers. By following these key strategies, businesses can successfully navigate the challenges and opportunities of B2C customer acquisition in the Caribbean.

The State Of Digital Marketing In The Caribbean

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News Americas, NEW YORK, NY, Mon. May 8, 2023: In recent years, the Caribbean region has also become a hot bed of digital innovation, with businesses across the Caribbean embracing the power of digital marketing to reach new audiences and drive growth. Here’s a closer look at the state of digital marketing in the Caribbean.

Growing adoption of social media
Social media has become a dominant force in the Caribbean, with over 70% of internet users in the region active on social media platforms like Facebook, Instagram, and Twitter. This has created a massive opportunity for businesses looking to reach new audiences and build brand awareness in the region. By developing a strong social media strategy that leverages the unique strengths of each platform, businesses can connect with Caribbean consumers and drive engagement and sales.

Mobile-first mindset
The Caribbean is a highly mobile region, with over 80% of internet users accessing the Internet via their smartphones. This has created a mobile-first mindset among Caribbean consumers, with businesses across the region prioritizing mobile-friendly websites and apps that offer a seamless user experience on mobile devices. By adopting a mobile-first mindset and optimizing your digital marketing efforts for mobile, you can reach Caribbean consumers where they are and create a more engaging and effective customer experience.

Emphasis on local content and culture
One of the key trends in digital marketing in the Caribbean is an emphasis on local content and culture. Caribbean consumers are highly attuned to their own unique cultural traditions and values, and businesses that can tap into these local nuances are often more successful in the region. By creating content that speaks directly to Caribbean consumers and reflects their local culture and customs, businesses can build trust and credibility in the region and drive engagement and loyalty.

Embracing new technologies
The Caribbean is a region that’s always been quick to embrace new technologies, and this is true of digital marketing as well. Businesses across the region are experimenting with emerging technologies like artificial intelligence, virtual reality, and augmented reality to create more immersive and engaging digital experiences for their customers. By embracing these new technologies and staying at the forefront of digital innovation, businesses can set themselves apart from the competition and drive growth in the Caribbean market.

In conclusion, digital marketing is an increasingly important part of doing business in the Caribbean. With growing adoption of social media, a mobile-first mindset, an emphasis on local content and culture, and an openness to new technologies, businesses that can navigate the unique opportunities and challenges of the region are well-positioned for success in the Caribbean market.

Why American and Canadian Nomads Should Invest In The Caribbean

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News Americas, NEW YORK, NY, Mon. May 8, 2023: The Caribbean has long been a popular destination for American and Canadian travelers seeking sun, sand, and relaxation. But in recent years, the region has also emerged as a top destination for another group of travelers: digital nomads.

With its warm climate, low cost of living, and growing digital infrastructure, the Caribbean has become a magnet for remote workers and entrepreneurs from around the world. And as more and more nomads set their sights on the region, there’s a growing opportunity for savvy investors to capitalize on this trend by investing in real estate and citizenship by investment programs in the Caribbean.

Here are just a few reasons why American and Canadian nomads should consider making these investments:

Strong real estate market
The Caribbean has a strong and growing real estate market, with properties available at a range of price points and styles. By investing in Caribbean real estate, nomads can not only secure a vacation home or rental property, but also potentially benefit from strong returns on investment as the region’s tourism industry continues to grow.

Access to citizenship and residency
Several Caribbean nations offer citizenship by investment and residency by investment programs, which allow investors to obtain legal status in the country in exchange for a financial investment. These programs can be a smart way for nomads to establish a base in the Caribbean and enjoy the benefits of living in the region, such as lower taxes, better weather, and greater flexibility.

Growing digital infrastructure
As more and more nomads flock to the Caribbean, the region’s digital infrastructure is rapidly improving to meet the demands of this growing demographic. Many Caribbean nations are investing in high-speed internet, co-working spaces, and other amenities that make it easier for remote workers to live and work in the region.

Favorable tax environment
Many Caribbean nations have favorable tax environments for investors, with low or zero corporate and personal income taxes. This can be a major draw for American and Canadian nomads looking to minimize their tax burden and maximize their earnings.

The Caribbean represents a compelling opportunity for American and Canadian nomads looking to invest in real estate and citizenship by investment programs. With a strong real estate market, access to legal residency, growing digital infrastructure, and a favorable tax environment, the Caribbean offers a unique combination of lifestyle benefits and financial returns for savvy investors. By doing their research and exploring the various investment opportunities available in the region, nomads can position themselves for long-term success in the Caribbean market.

Royalton Splash Riviera Cancun Hosts Over 500 Tourism Leaders for MarketHub Americas 2023

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CANCUN, Mexico, May 08, 2023: Blue Diamond Resorts is thrilled to share that its newest property, Royalton Splash Riviera Cancun, An Autograph Collection All-Inclusive Resort, will be the host hotel for one of the most important events in the travel industry: MarketHub Americas by Hotelbeds. The all-inclusive resort will host more than 500 leaders and major tourism players for the 2023 edition, which will be held from May 9th to 12th, to share the latest travel trends in the paradise destination of Cancun, Mexico.

“We are honored to welcome some of the most prominent figures in hospitality to the highly anticipated MarketHub Americas event,” mentioned Jurgen Stutz, Senior Vice President of Sales, Marketing, Revenue & Distribution for Blue Diamond Resorts. “At Royalton Splash Riviera Cancun, our newest resort, we take pride in providing unparalleled entertainment options, exceptional amenities, and a variety of venues ideal for hosting high-class events such as this. It’s an honor to be part of this event, and we look forward to delivering an unforgettable experience to all attendees.”

Under the ‘Where next?’ theme, the event will feature a diverse program of presentations and panel discussions on topics related to the future of tourism. In addition, attendees will have opportunities to network with other industry leaders.

“We are thrilled to bring MarketHub Americas to Cancun and connect with our partners and other industry leaders,” said Carlos Muñoz Capllonch, Hotelbeds’ Chief Commercial Officer. “Attendees will learn more about the latest travel trends, innovations, and technologies. I’m sure it’s going to be an insightful week for us all.”

During their time in Cancun, guests will have the pleasure of experiencing the All-In Luxury® amenities of the Royalton Luxury Resort’s portfolio. They will be able to explore the resort’s modern suites, gastronomic offerings including à la carte restaurants and mixology bars, and a range of entertainment options suitable for teambuilding and group activities. These include a water park with 14 monster slides, a laser tag arena, bowling alley, and trampoline park, not to mention the 13,000+ sq ft Convention Center, its 8,081.71 sq ft auditorium and outdoor theater.

Blue Diamond Resorts, Royalton Splash Riviera Cancun’s management company, has everything ready to host MarketHub Americas by Hotelbeds, with an extensive range of world-class activities and services that will ensure an unforgettable experience for all attendees with its Splash Into Fun concept.

For more information on the group benefits offered by Royalton Splash Riviera Cancun, visit www.royaltonresorts.com

About Blue Diamond Resorts  

Blue Diamond Resorts encompasses over 45 properties, exceeding 18,000 rooms in eight countries located in the most popular holiday destinations in the Caribbean. Its nine leading hotel brands include the Award-winning, All-In Luxury® Royalton Luxury Resorts, where Everyone is Family. Whether guests come as friends, parents, kids, couples, weddings, corporate or incentive retreats, or solo travelers everyone is family in these properties that feature personalized services and signature amenities including All-In Connectivity, DreamBed, and the Sports Event Guarantee. To refocus on valued relationships and friendships, Hideaway at Royalton offers an adults-only experience with exclusive dining and preferred accommodations to enhance Togetherness among their guests. Party Your Way at Royalton CHIC Resorts, an adults-only vibrant and effervescent all-inclusive brand to revel in the unexpected. Mystique by Royalton is Miles from Ordinary, offering their visitors the chance to connect with their surroundings in a boutique-style resort collection full of endless beauty and hip vibes. In Jamaica, Grand Lido Negril offers guests over the age of 21, a unique and all-inclusive Au Naturel vacation along with a secluded shore for the utmost privacy. Memories Resorts & Spa offers a vacation designed whether you´re planning a family vacation, reuniting with friends, or just have a relaxing moment with your significant other, while Starfish Resorts provides amazing value, breathtaking surroundings, and rich culture and heritage. Planet Hollywood Hotels & Resorts invites guests to Vacation Like A Star with an engaging and interactive experience, plus famous pop culture items from iconic movies, music, and sports while you will Dodge the Paparazzi at Planet Hollywood Adult Scene where your adults-only vacation will be the center of fascination and attention with glam and exclusivity.  

To learn more about Blue Diamond Resorts, please visit www.bluediamondresorts.com   

About Hotelbeds
Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.