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FORT-DE-FRANCE, Martinique (October 1, 2026) – Alexandre Ventadour has been named tourism commissioner of the Martinique Tourism Authority (MTA), ushering in a new phase of strategic leadership focused on strengthening Martinique’s position as a leading French-Caribbean destination.
Ventadour succeeds Bénédicte di Geronimo who stepped down from her role to dedicate herself to broader responsibilities supporting Martinique’s development, particularly through European funding initiatives. The appointment was made by Serge Letchimy, president of the Executive Council of the Territorial Collectivity of Martinique.
A seasoned leader in economic development, destination attractiveness, tourism and ecological transition, Commissioner Ventadour brings extensive experience in advancing initiatives that support sustainable growth and strengthen Martinique’s international appeal. In his new role, he will lead the MTA’s efforts to elevate the destination’s global visibility, deepen partnerships with the tourism industry and advance a vision that places authenticity, innovation and sustainability at the heart of Martinique’s tourism future.
“It is an honor to assume the role of commissioner of tourism for the Martinique Tourism Authority at such an important moment for our island,” said Commissioner Ventadour. “Having served as vice president for the past five years, I am deeply committed to this organization and eager to build on our strong foundation. My priority is to set a clear course that balances continuity with new momentum, driving an ambitious, collective and sustainable vision for Martinique’s tourism that honors our authentic identity while strengthening our international appeal.”
Under Commissioner Ventadour’s leadership, the MTA will continue to showcase Martinique’s distinctive identity, from its rich French-Caribbean heritage and acclaimed gastronomy to its extraordinary landscapes, vibrant cultural traditions and commitment to responsible tourism. His appointment reinforces Martinique’s ambition to accelerate destination growth while delivering meaningful experiences for visitors and sustainable opportunities for local communities.