St. Vincent and the Grenadines unveils new tourism brand identity

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The St. Vincent and the Grenadines Tourism Authority (SVGTA) has unveiled a new destination brand identity, “Set Your Spirit Free,” supported by an international marketing campaign designed to strengthen the country’s global visibility.

The new identity highlights three pillars: nature and adventure, marine paradise, and culture and celebration.

Previewed at the SVGTA Diamond Awards Gala on Oct. 24, the brand was officially unveiled during the country’s Independence Day celebrations on Oct. 27 with an international rollout beginning this week.

The colorful emblem features La Soufrière’s volcanic silhouette, a waterfall, birds in flight, a smiling symbol inspired by Indigenous petroglyphs, a sailboat reflecting the country’s maritime traditions and diamond motifs drawn from the national flag.

“There is real work behind this program, a lot more than a logo,” said SVGTA CEO Shafia London at an Oct. 31 media briefing.

The rebranding followed months of consultation involving more than 100 participants.

Billboard Restores Reggae Albums Chart to 15 Positions as Legend Logs 355 Weeks at No. 1

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Bob Marley and the Wailers’ Legend has now spent 355 non-consecutive weeks at No. 1 on Billboard’s Reggae Albums chart, and this week it got more company underneath it.[#item_full_content]  

Mr. Vegas Slams Mark Golding in Open Letter

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Mr. Vegas has called Mark Golding “the modern day King Saul.” That line comes near the end of a long open letter the dancehall veteran posted to Facebook, and it’s far from the only shot he takes at the leader of the People’s National Party.[#item_full_content]  

Beenie Man Previews ‘We Di Money Deh’, a Song for Jamaicans Still Waiting on Hurricane Help

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Beenie Man is putting a question to music that plenty of Jamaicans have been asking out loud.[#item_full_content]  

SNL Spoofs Nicki Minaj’s Trump Support in Halloween Cold Open

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“Trump’s out here killing it… and by it, I mean my career.” That was the line Saidah Belo-Osagie delivered as Nicki Minaj on the October 31 Halloween episode of “Saturday Night Live,” and it landed as one of the sharpest digs of the night.[#item_full_content]  

Ye Brings Out Playboi Carti and North West at Houston Halloween Stadium Show

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A Halloween concert where face paint was banned at the door sounds like a contradiction, but that was the reality for fans heading to Ye’s Houston show on October 31.[#item_full_content]  

Cardi B Says She Would Never Raise Her Kids in NYC After Bronx Teen’s Killing

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Cardi B has a blunt piece of parenting advice for New Yorkers: pack up and head to Pennsylvania.[#item_full_content]  

J. Cole Responds to Cam’ron’s Lawsuit, Says He Never Promised Podcast Appearance

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J. Cole’s legal team isn’t just denying Cam’ron’s claims. They’re accusing the Harlem veteran of filing his lawsuit without warning as a way to “publicly disparage” Cole and gain leverage over a song he once happily signed off on.[#item_full_content]  

October Belonged to Popcaan: U.S. Visa, Drake Reunion and a Career Defining Month

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Popcaan’s first performance on American soil didn’t happen at a festival or an arena. It happened at Drake’s 40th birthday party in New York on October 24, which feels about right for a friendship that has shaped so much of his last decade.[#item_full_content]  

Malie Donn’s Debut Album ‘The Golden Child’ Surpasses 11 Million Streams

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Malie Donn is currently holding the top three spots on Apple Music Jamaica with three versions of the same idea.[#item_full_content]