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7 Ways to Measure the Success of Your Press Release, Especially As A Caribbean Or Latin American Business

News Americas, NEW YORK, NY, Mon. Sept. 11, 2023: In today’s competitive media landscape, press releases remain a powerful tool for sharing news and information. For businesses targeting a life sciences-related audience, press releases are especially vital especially for Caribbean and Latin American businesses. They help establish authority, cultivate media relationships, boost online presence, and connect with professionals in the life science industry worldwide.

However, the question arises: How can you determine if your press release is genuinely successful? To gauge the impact of your press release, consider using a range of metrics to obtain a comprehensive view of its performance. Here are seven key ways to measure the success of your press release according to CARIBPR WIRE:

Media Pickups

Track the quantity, quality, reach, and spread of your media pickups. This includes online and print pickups as well as indexed pickups.
Assess the quality of media pickups by targeting top-tier publications and measuring how many of them feature your story.
Consider domain authority, subscriber size, and subscriber relevance to evaluate quality.
Examine the diversity of your media pickups, such as business media, trade media, and geographically-focused outlets.

Follow-up Stories

Measure the success of your press release by monitoring whether media outlets express interest in publishing follow-up stories.
Follow-up stories often provide more in-depth coverage and contribute to increased visibility.
Positive interactions with editors or journalists, even if they don’t result in published follow-up pieces, indicate success.

Social Mentions and Sentiment

Monitor social media to gauge how your press release’s topic trends.
Look for mentions of your company and identify if your organization is recognized as a thought leader in the field.
Analyze sentiment to determine whether discussions around your news are positive, negative, or neutral.

Media E-newsletter Mentions

Subscribe to digital newsletters from relevant publications to track mentions of your press release.
Stay informed about how your story is featured in newsletters, as it can contribute to your press release’s success.

News Aggregator Inclusions

Recognize that news dissemination extends beyond traditional outlets to digital aggregators and search engines.
Count how many times your press release appears on top aggregators and platforms relevant to the life sciences industry.
Include platforms such as Google News, Bing News, Apple News, and others in your assessment.

Link Clicks

If your press release contains links (which is often advisable), measure the number of clicks your links receive.
Use URL shorteners with tracking capabilities like bit.ly to facilitate link tracking and obtain valuable statistics.

Site Visits

Expect a spike in website traffic when you distribute a press release.
Although this is an indirect measure of success, monitor your website statistics for increased traffic. Keep a record of web traffic patterns around each press release to establish benchmarks for future assessments.

Measuring the success of your press release requires a comprehensive approach that considers various indicators. By evaluating media pickups, follow-up stories, social media engagement, newsletter mentions, aggregator inclusions, link clicks, and site visits, you can gain a comprehensive understanding of your press release’s impact. This multifaceted assessment ensures that your press release aligns with your communication goals and reaches its intended audience effectively.

Guyana, Geostrategic Entrepreneurialism And Energy

By Scott B. MacDonald

News Americas, FORT LAUDERDALE, FL, Thurs. Sept. 7, 2023: The global political and economic system is in flux, driven by climate change, a transition from fossil fuels to renewables, and a new Cold War between the United States and China. Another factor creeping into this mix is the revitalization of the Global South, countries that are largely situated in the world’s southern hemisphere.  Key to the recent revival of the Global South is the re-emergence of the BRICS (Brazil, Russia, India, China and South Africa) as a force in international politics and economics.  While the Global South’s return to the headlines should not be overstated, it adds to the complexity of the international system. It also benefits many countries in the Caribbean, in particular Guyana, the newly minted petro-state.

In the not-too-distant past, many countries, Guyana included, were not at the top of the list of places where large and important countries sent their top-of-the line diplomats, let alone heads of state. For Guyana it was not until 2020 that Mike Pompeo became the first U.S. Secretary of State to visit Guyana. That was then; this is now.

Guyana’s leadership is having a busy 2023, hosting and being hosted by a wide range of countries, usually to discuss energy and trade and investment opportunities. In January 2023 President Ali Ifraan visited India, which was followed in February by Vice President Bharrat Jagdeo, discussing many of the same matters. In April India’s foreign minister visited Guyana. In June Ali visited Qatar, where he inaugurated a new embassy. This was followed by Ali’s attending the Union of South American Nations (UNASUR), where he met with fellow regional heads of state, including President Luiz Inácio Lula da Silva (a BRICS member). In the same month, Ali was visited by the Dominican Republic’s President Luis Abinader. Early July saw the Guyanese head of state traveling to Trinidad and Tobago to take part in CARICOM’s 50th anniversary, while in early August Guyanese representatives attended the meeting of the Amazon Cooperation Treaty Organization, held in Brazil.

Meanwhile, Guyana is not being ignored by China and the United States. In early July U.S. Secretary of State Anthony Blinken visited Guyana, where he met with President Ali and stressed the shared priorities of strengthening democracy in the Americas, dealing with the global climate crisis and creating more inclusive economic opportunities. Following Blinken’s visit, the Guyanese leader was off to China to attend the opening ceremony of the 31st FISU World University Games. While there he met with China’s President Xi Jinping. The Chinese leader indicated that his country is willing to deepen the alignment between its Belt and Road Initiative and Guyana’s Low-Carbon Development Strategy 2030.   

Guyana’s newly prominent standing in international circles reflects what some are calling a shift from the post-Cold War age of the U.S. being the only superpower to a more multipolar world with a menu of new alliances now being offered. The Financial Times’ Alec Russell captures the essence of this: “The stand-off between Washington and Beijing, and the West’s effective abandonment of its three-decade dream that the gospel of free markets would lead to a more liberal version of the Chinese Community Party, are presenting an opportunity for much of the world: not just to be wooed but also to play one off against the other – and many are doing this with alacrity and increasing skill.” Guyana is one of those countries taking advantage of what some are calling “geostrategic entrepreneurialism”.

Guyana’s geostrategic entrepreneurialism reflects similar drivers of many countries in the Global South. These include making certain that Guyana matters in global and regional affairs (which is helped by Guyana’s prodigious oil and gas reserves); not being forced into picking a side in the new Cold War between the U.S. and China; and to strike the best economic deals that it can with the view of improving the living standards of the population, dealing with climate change challenges and more broadly diversifying its economic base and trade partners.

While the revival of the Global South idea has upsides, there are also downsides, such as the possibility that the BRICS (with expanded membership) will assume an increasingly anti-Western tone. The organization has already created the New Development Bank, which purports to be more in tune with the needs of developing countries as opposed to the IMF and World Bank. China and Russia, two of the more anti-Western countries, are central to the organization; and there is interest in doing away with the U.S. dollar as the primary international currency. At the same time, the political faces of the BRICS, except for Brazil and to some degree India are autocratic. Even the new members – with the exception of Argentina – are authoritarian. Not that Guyana is going to sign up as a member of the BRICS, but the tone of the Global South does not favor the democracy brand and is increasingly in opposition to the U.S.—Guyana’s main trade and investment partner and a key diplomatic supporter in fending off Venezuelan claims for two-thirds of the country. At the same time, two of the major external supporters of Venezuela are China and Russia.

Thus far Guyana has played its hand at geostrategic entrepreneurialism relatively well.  This has been achieved by a combination of active diplomacy that courts both China and the United States, but is giving space to other countries – India, Qatar, Saudi Arabia, Singapore and UAE – chances at investment and trade opportunities. At the same time, Guyana is gradually becoming a more important partner for other Caribbean states, including the CARICOM countries and the Dominican Republic. Oil plays a large role in this. As President Ali recently stated, “And sometimes I say that maybe what drives public following is the oil and gas sector, because since oil was discovered, we have seen a very welcome interest from the global community on Guyana.”  Geostrategic entrepreneurialism is likely to remain central to Guyana’s economic statecraft, but the backdrop of the revitalized Global South raises some challenging questions.

EDITOR’S NOTE: Dr. Scott B. MacDonald is the Chief Economist at Smith’s Research & Gradings. he is also a fellow at the Caribbean Policy Consortium and a research fellow at Global Americans. His most recent book is ‘The new Cold War, China and the Caribbean (Palgrave Macmillan,’ (2022). 

Embracing Diversity: Corporations Need To Prioritize Multicultural Press Release Promotion

News Americas, NEW YORK, NY, Mon. Sept. 4, 2023: In an evolving global landscape, corporations globally are recognizing the importance of embracing diversity not only within their workforce but also in their communication strategies. As the world becomes increasingly interconnected, companies are urged to focus on multicultural press release promotion to better engage with diverse audiences, including in the Caribbean, Latin America and Africa, and reflect the richness of the communities they serve.

The Power of Multicultural Press Release Promotion

Corporations have long relied on press releases as a tool to disseminate information, announce news, and showcase achievements. However, as society becomes more diverse, the need to tailor communication approaches to specific cultural nuances is becoming paramount. Multicultural press release promotion involves crafting messages that resonate with various ethnic and cultural groups, ensuring that the content is relatable and respectful of their values and perspectives.

Inclusivity Breeds Connection

A significant benefit of embracing multicultural press release promotion is the opportunity to foster stronger connections with diverse audiences. By acknowledging the unique experiences and preferences of different cultural communities, corporations can create content that resonates on a personal level. This approach not only enhances brand trust but also positions companies as culturally sensitive and inclusive.

Reaching Untapped Markets

By focusing on multicultural press release promotion offered by CARIBPR Wire and the PR Newswire, corporations can tap into markets that might have been previously overlooked. These markets often have immense potential for growth, and tailoring communications to cater to their specific interests and needs can lead to increased engagement and customer loyalty.

Authenticity is Key

A key element of successful multicultural press release promotion is authenticity. Companies must strive to genuinely understand and respect the cultures they are addressing. Stereotypical or tokenistic approaches can have adverse effects and damage a company’s reputation. Therefore, investing in research and fostering genuine relationships with cultural communities is essential.

Best Practices for Multicultural Press Release Promotion

Cultural Sensitivity: Understand the cultural values, customs, and traditions of the target audience to ensure messaging is respectful and appropriate.

Local Language: Translating press releases accurately and sensitively into local languages can greatly enhance audience engagement.

Localized Content: Incorporate stories and examples that resonate with the specific community, showcasing an understanding of their unique experiences.

Diverse Representation: Ensure that images, videos, and spokespersons represent the diversity of the target audience.

Collaboration: Engage with cultural leaders, influencers, and community members to validate the messaging and ensure its authenticity.

In today’s globalized world, corporations are recognizing that their communication strategies must adapt to reflect the diversity of their stakeholders. By embracing multicultural press release promotion, companies can establish themselves as inclusive, culturally sensitive entities that value the experiences and perspectives of various communities. This approach not only enriches their brand but also contributes to building stronger, more meaningful connections with audiences around the world.

How Caribbean And Other Businesses Can Enhance Digital PR Distribution With SEO

News Americas, NEW YORK, NY, Mon. Sept. 4, 2023: In an era where digital visibility holds the key to business success, especially those in the Caribbean and globally, the strategic integration of SEO and Google News coverage has emerged as a potent combination for effective PR distribution. Hardbeat Communications, a trailblazer in the realm of digital PR, unveils its pioneering approach to harness the potential of SEO and Google News to maximize business outreach and engagement.

The Dynamics of Digital PR Distribution

Digital Public Relations (PR) has witnessed a profound transformation, transcending traditional media and embracing the vast landscape of the digital realm. The dissemination of news, announcements, and stories now extends beyond press releases to encompass online publications, social media, and search engine platforms. Among these platforms, Google News stands tall as a hub for aggregating news content, providing users with real-time updates and relevant stories.

The Role of SEO in Digital PR

Search Engine Optimization (SEO) has long been acknowledged as a cornerstone of online visibility. By optimizing content with strategically chosen keywords, businesses enhance their chances of ranking higher on search engine result pages. However, the symbiotic relationship between SEO and digital PR is often underestimated. Integrating SEO techniques into PR content not only improves search engine rankings but also ensures that news and stories reach the right audience at the right time.

Hardbeat Communications’ Innovative Approach

Hardbeat Communications recognizes the power of this synergy and has strategically combined the realms of SEO and Google News in its distribution approach. By weaving relevant keywords into PR content, businesses can increase the chances of their news appearing in Google News searches, attracting a wider audience and enhancing brand exposure.

Through this innovative approach, Hardbeat Communications empowers businesses to:

Amplify Visibility: By optimizing PR content for search engines, businesses can secure top positions on Google News, significantly increasing visibility and driving organic traffic.

Enhance Engagement: Targeting specific keywords ensures that the content resonates with the intended audience, driving higher engagement and interaction.

Stay Ahead: Real-time updates on Google News keep businesses ahead of industry trends, positioning them as thought leaders in their respective domains.

Benefits Beyond Visibility

Beyond the realm of visibility, the SEO and Google News synergy offers additional advantages:

Credibility: Being featured in Google News lends credibility to businesses, establishing them as reliable sources of information.

Global Reach: Google News extends the reach of PR content to a global audience, facilitating expansion into new markets.

Measurement: Analytics and data provide insights into the effectiveness of PR campaigns, enabling strategic adjustments.

In an increasingly digital world, businesses must adapt their PR strategies to seize the opportunities presented by SEO and Google News. Hardbeat Communications’ innovative approach underscores the transformative potential of this integration, offering businesses a powerful tool to enhance visibility, credibility, and engagement. As the digital landscape continues to evolve, harnessing the synergy between SEO and Google News remains a pivotal step in the journey towards maximizing outreach and impact.

For more information on Hardbeat Communications’ product see more HERE

Invest Caribbean Joins The Caribbean Export Team For CIF 2023

NEWS AMERICAS, NEW YORK, NY, Tues. Aug. 29, 2023: Invest Caribbean, the 11-year-old global private sector investment agency for the Caribbean, has officially joined the team of The Caribbean Export Development Agency, (Caribbean Export), in preparation for the highly anticipated 2023 Caribbean Investment Forum, CIF 2023.

Led by CEO Ms. Felicia J. Persaud, the Invest Caribbean team will collaborate closely with Caribbean Export on the selection and packaging of several bankable projects for presentation to investors at the forthcoming investment conference from October 23 to 25, 2023 at Atlantis in The Bahamas.

Presented by Caribbean Export in partnership with the European Union, the Government of The Bahamas, and the CARICOM Secretariat, CIF 2023 aims “to drive the Caribbean’s economic transformation, foster job creation, and bridge investment gaps.”

The event’s inclusive platform seeks to accelerate regional growth through strategic private investments in four pivotal investment sectors: agriculture technology, renewable energy, digital business (including e-commerce, innovation, and FinTech), as well as logistics and transport.

Anticipating an audience of over 800 participants, the conference, according to its organizers, “aims to attract investments that will expedite the transition to a more sustainable and technologically advanced Caribbean economy, while elevating the region’s visibility as a prime investment hub.”

Deodat Maharaj, Executive Director at Caribbean Export, extended an invitation to strategic investors, pension funds, sovereign wealth funds, insurance companies, and other institutional investors. “From agriculture and agribusiness to energy, ICT, infrastructure, and financial services, CIF 2023 is committed to advancing your investment prospects as we continue on an exciting journey to shape a Bold New Caribbean,” he stated.

Bahamas Deputy Prime Minister and Minister of Tourism, Investments & Aviation, I. Chester Cooper, expressed his enthusiasm, saying, “The Bahamas is honored to host the Caribbean Investment Forum, the region’s premier investment conference. This Forum is a singular opportunity to showcase the myriad of investment opportunities available across our 16-island destination, spanning sectors from tourism and agriculture to renewable energy, wellness, and digital innovation.”

ICN’s CEO, Felicia J. Persaud, said the team looks forward to the synergistic relationship as both agencies’ goals remain telling the global story that the Caribbean is “muy caliente too” for investments.

The Caribbean Export Development Agency is a regional trade and investment promotion agency, that remains dedicated to propelling the economic transformation of the Caribbean.

Invest Caribbean was founded in 2011 by Persaud and has been the consistent conduit between private and institutional funders and governments, and private sector developers in the Caribbean region specifically. Its main focus has been since, on promoting investment in the Caribbean and matching developers and businesses with the best possible funding options available globally. Additionally, ICN offers project packaging, bond market raises, SEC filings and global marketing and brand promotion.

It has been lauded by both regional governments and top global CEOs alike, including Sir Richard Branson, for its effectiveness in being the matchmaker between funders and developers. In 2021, it was Invest Caribbean that joined with Caribbean nationals globally, and the government of Jamaica to celebrate the election of the US’ first Caribbean American Vice President, Kamala Harris. For more log on to investcaribbeannow.com.

Jamaican Tech Startups Secure Major Investment

News Americas, KINGSTON, Jamaica, Fri. Aug. 25, 2023: In a remarkable testament to the power of networking and collaboration in the tech industry, four Jamaican entrepreneurs hailing from three distinct Tech Startups are embarking on a transformative journey at TechStars New Orleans. The exciting endeavor comes after these innovators secured substantial investments of USD$120,000 each, in exchange for 6-9% equity in their businesses.

The impetus behind this significant achievement can be traced to the collective efforts of several entities: Techstars, Entrepreneurs Across Borders, and the Kingston Beta Network Effect. This remarkable feat underscores the pivotal role of connecting the right individuals at the opportune moment.

Khary Sharpe, Founder of HeadOffice; Dylan Brennan, Founder of Cyphr; and the dynamic duo of Jermain Morgan and Rory Richards, Founders of GroceryList, are the beneficiaries of this extraordinary opportunity. Through their passionate dedication, persistence, and patience, they have captured the attention of TechStars, an esteemed investor in the tech arena.

The collaborative spirit of two outstanding super connectors, Ingrid Riley and Melissa Pegus, has significantly propelled this achievement. With Riley’s role as the Founder of Kingston BETA and Pegus’ position as the Managing Director of TechStars Atlanta and New Orleans Powered by JP Morgan, an invaluable partnership was formed. This collaboration materialized through TechStars’ sponsorship of Kingston Beta Meetup Events, thereby initiating a relationship with the startup community.

The collaboration led to the serendipitous encounter between TechStars and highly promising startups, Sharpe and Brennan, who emerged from the Kingston Beta community. Subsequently, through an introduction by another key partner, DBJ (Development Bank of Jamaica), Morgan’s company, GroceryList, was brought into the fold.

The transformative impact of relationships built within the tech community is evident in this achievement. The alignment of shared goals, visionary leadership, and a dedicated network enabled these Jamaican entrepreneurs to seize this remarkable opportunity. As they embark on their journey at TechStars New Orleans, with USD$360,000 collectively invested in their ventures, they are poised to undergo intensive acceleration and gain access to TechStars’ extensive global investor network.

Their ultimate destination is DEMO Day, scheduled for later this year, where they will showcase the results of their accelerated growth. This achievement not only demonstrates the vibrancy of the Caribbean tech ecosystem but also underscores the transformative power of collaboration, connection, and community building.

Implementing Guyana’s Low Carbon Development Strategy – Part 1

By Dr. Ulric Trotz

News Americas, WASHINGTON, D.C., Sun. Aug. 20, 2023: Countries that are parties to the United Nations Framework Convention on Climate Change are obliged to provide scheduled reports to the Convention, that provide information on their progress in addressing climate change adaptation and mitigation.

With the coming into force of the Paris agreement in 2015, countries were asked to submit their Nationally Determined Contributions, (NDCs), which would describe country plans to achieve the net zero target of the agreement (mitigation) and to build climate resilience to climate risks (adaptation) that they are exposed to. So far, CARICOM countries have submitted their NDCs to the UNFCCC as required by the Convention.

It is noteworthy that in 2009, six years before the Paris agreement came into effect, Guyana had embarked on a national process that led to the development of a Low Carbon Development Strategy, (LCDS).

The LCDS, which describes national plans to place the country on a low carbon and climate resilient development trajectory, is precisely the information that is now requested from countries in their NDCs. Guyana also embarked on the preparation of an implementation Plan, the Climate Resilience Strategy and Action Plan (CRSAP) for the adaptation programme developed under the LCDS.

Both the LCDS and the CRSAP were available before 2015 when the Paris agreement came into force and were put together during the administration of the PPP government. With the return to office of the PPP in 2020 the LCDS was revived and revised, again through a national consultative process and the revised LCDS-2030 endorsed by cabinet as the official roadmap for Guyana’s response to mitigating and adapting to climate change.

With the changed economic landscape from the emergent oil and gas industry, Guyana was now in a position to move ahead with the implementation of the LCDS 2030 and is no longer constrained from implementation, like their other CARICOM neighbours, where access to the financial resources still poses a serious challenge to implementation.

With the change in Guyana’s economic situation, the government has embarked on the implementation of the mitigation aspect of the LCDS, i.e., the energy sector transformation. The overarching goal of the energy sector transformation is to comply with the requirements for Guyana to achieve zero carbon status by 2050.

Apart from significantly reducing the carbon footprint of the sector, this transformation will significantly reduce the energy intensity of Guyana’s economy, thus opening the door for greater competitiveness of their productive sector (manufacturing, service industries). It is projected that the facility will provide Guyana with the fiscal space to cut the cost of power by fifty percent and to reduce emissions by a significant amount. Guyana has successfully negotiated a loan from the EXIM bank of the USA to support the construction of a 300MW natural gas to energy complex, which will replace the current Heavy Fuel Oil dependent facilities that provide power locally.

It is testimony to the changed economic circumstances that the country was able to acquire a loan from the EXIM bank at all. Completion of the Natural Gas facility is projected to provide Guyana with a more affordable and reliable supply of energy. This will be supplemented through the exploitation of the country’s hydroelectric potential which is expected to boost energy production by 370 MW of capacity by 2035 and a further 150 MW of capacity by 2040.

The energy sector transformation also includes actions for the upgrading of the national grid to accommodate inputs from future sources of renewable energy (hydro, wind, solar). Initiatives to provide energy to hinterland communities through the provision of stand-alone renewable energy systems are already being pursued, through the installation of solar farms, to be supplemented where appropriate, with the development of hydroelectric sources.

Under the energy umbrella there are opportunities not mentioned in the LCDS that should be explored. Investment in waste to energy conversion technologies utilising rice husks, sawmill and municipal wastes, animal & other agricultural wastes offer opportunities to deal with the ever-present environmental problem of waste disposal while at the same time contributing to the country’s overall energy security.

Recently, following a Guyana government mission to India, two Guyanese companies, Dual Wood Products Inc. (DWP) and Energy Management Consultants, (EMC), signed an agreement with The Energy Resources Institute, (TERI) of India for a wood waste to energy facility. This is a step in the right direction and should be extended to utilise the wide range of wastes that are being generated locally. The anticipated development of the agriculture sector is expected to generate a considerable amount of agricultural waste, which can provide feedstock for appropriate waste to energy generating systems.

The LCDS strategy calls for electrification of the road transportation system and this should include river transportation, which is an important mode of transportation for many communities domiciled along riverbanks in Guyana. In both instances, there are opportunities for public-private partnerships. The government has signalled its intention to support the transition to electrical vehicles, by providing a tax-free holiday for the importation of Electrical Vehicles.

A public/private sector partnership, that would see the electrification of government fleets and those in the private sector can pave the way. This is also an opportunity for participation by the major oil companies, given their own need for local transportation.

Heavy emphasis is placed on developing the country’s hydroelectricity potential but in designing these systems, attention should be paid to the hydrological cycle of the particular site, to ensure that this will not be disrupted by climate change. Note should be taken of the problems experienced by the hydroelectric systems in place in neighbouring Suriname and Venezuela, where reduced flow caused by changed rainfall patterns has led to serious disruptions in the energy supplied by their installed hydroelectric generating facilities.

The provision of an affordable and reliable source of energy in Guyana opens the door for investment in the development of local industries. For a start, in support of the region’s food security thrust, significant opportunities for the food processing industry will become available. In terms of maximising the benefit to be derived from the country’s natural resources, focus should be on graduating from a raw material provider to an exporter of value-added products.

There are opportunities for the industrial utilisation of our copious deposits of silica for manufacture of glass containers, crystal quality glass, pure silica for the manufacture of photovoltaic cells for the solar energy industry – combined with our clays, kaolin and feldspar for ceramics manufacture.

The outcomes of the LCDS are for the benefit of all Guyanese in the provision of an affordable and reliable supply of energy and an environment made secure from the ravages of a changing climate. The LCDS has the potential of providing a platform for a united approach to its implementation.

To achieve this, efforts should be made to inculcate a national sense of ownership of the LCDS through an aggressive Public Outreach and Education programme and engaging all interest groups in a meaningful dialogue.

The Strategy already calls for inclusivity, national consultation with relevant communities, transparency, access to information and adherence to the requirement for Free Prior and Informed Consent in transactions involving Guyana’s indigenous community. Adherence to these guiding principles during the implementation of the LCDS would go a long way to getting the necessary buy in and national support for activities under its umbrella.

The energy sector transformation provides an opportunity for Guyana to diversify its economy and is so doing insulate itself from the dangers of the “Resource Curse.” Equally important, the country should urgently address its exposure and vulnerability to existential and projected climate risks and the efforts to do so under the climate resilient umbrella of the LCDS will be the subject of the second part of this discussion.

EDITOR’S NOTE: Dr. Ulric Trotz, formerly the Science Adviser at the Caribbean Community Climate Change Centre in Belize, is a highly accomplished and knowledgeable scientist who has significantly contributed to his field. He has held various leadership positions, including Director of the Science & Technology Division at the Commonwealth Secretariat, Secretary of the Commonwealth Science Council, and Science Adviser to the Commonwealth Secretary General. He has also served as Secretary-General of the National Science Research Council in Guyana and as Dean of the Faculty of Natural Sciences at the University of Guyana. From 1980 to 1991, Dr. Trotz was Guyana’s Institute of Applied Sciences and Technology Director.

ibex Names Nicola James as Vice President of Operations in Jamaica

News Americas, KINGSTON, Jamaica, Aug. 16, 2023: ibex (NASDAQ: IBEX), a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, today announced that Nicola James has been appointed Vice President, Operations, of ibex in Jamaica.

As a highly accomplished and versatile BPO leader, Nicola brings to ibex Jamaica a proven track record of delivering exceptional results in management and customer service across diverse industries and multiple geographies. With over 18 years in the BPO sector, she has amassed a wealth of experience and expertise in driving operational excellence and exceeding client objectives. She will report directly to Tamara Ricketts-Brown, Senior Vice President, Jamaica Country Manager at ibex.

“We are pleased to have Nicola as part of ibex Jamaica,” said Ricketts-Brown. “Throughout her career, she has demonstrated a strong commitment to leadership, fostering a culture of innovation, and adapting quickly to dynamic business environments. Her ability to motivate and inspire teams, leading them to achieve outstanding outcomes will make her a valuable addition to our organization.”

Prior to joining ibex, James was Director of Operations at Itel, and before that, a Senior Account Manager with Sutherland Global Services. Previously, James was an SBU manager at ACS, a Xerox company. James received her tertiary level qualifications from Montego Bay Community College and the University of Technology.

“I am delighted to be part of the ibex team and drive operations as we grow in Jamaica,” said James. “ibex is known for creating an employee experience that in turn enables many of the world’s leading brands to provide the best experience for their customers. I’m excited to take on this new opportunity and aim to deliver excellence in all that I do at ibex.”

About ibex   
ibex delivers innovative business process outsourcing (BPO), smart digital marketing, online acquisition technology, and end-to-end customer engagement solutions to help companies acquire, engage, and retain valuable customers. Today, ibex operates a global CX delivery center model consisting of 31 operations facilities around the world, while deploying next-generation technology to drive superior customer experiences for many of the world’s leading companies across retail, e-commerce, healthcare, fintech, utilities and logistics.

ibex leverages its diverse global team of over 30,000 employees together with industry-leading technology, including its Wave X platform, to manage nearly 200 million critical customer interactions, adding over $2.2B in lifetime customer revenue each year and driving a truly differentiated customer experience. To learn more, visit our website at ibex.co and connect with us on LinkedIn.

A Regional Climate Finance Fund For A Low-Carbon, Climate-Resilient CARICOM

By Dr. Ulric Trotz & Dr. Terrence Blackman

News Americas, NEW YORK, NY, Tues. Aug. 15, 2023: Climate change poses significant challenges for Guyana and the Caribbean, necessitating a combination of mitigation and adaptation strategies to combat its effects. Mitigation focuses on reducing greenhouse gas emissions and promoting sustainable practices, while adaptation addresses managing the consequences of climate change. Guyana and the Caribbean need all-of-the-above: climate-resilient infrastructure, water management, and disaster preparedness to cope with extreme weather events.

Concretely, Guyana and the Caribbean region face shared challenges due to climate change, necessitating tailored adaptation strategies to address their vulnerabilities. Climate-resilient infrastructure is crucial to withstand extreme weather events, while water management practices ensure water availability during droughts and floods. Integrated coastal zone management plans protect vulnerable coastlines from sea-level rise and storm surges. Disaster preparedness, including early warning systems, enhances response and recovery capabilities.

Climate-smart agriculture, incorporating drought-resistant crops and improved water management, helps farmers adapt to changing climate conditions. Sustainable forestry and land use practices preserve ecosystems and reduce vulnerability. Ecosystem-based adaptation measures, such as mangrove restoration and reef protection, promote natural resilience.

Promoting renewable energy sources, like solar and wind, reduces reliance on fossil fuels and lowers greenhouse gas emissions. Engaging local communities in adaptation planning builds the capacity for effective responses.

The list goes on, each requiring significant, long-term investment.

Collectively implementing these strategies can foster regional resilience, safeguarding livelihoods, and ecosystems for future generations. Emphasizing long-term vision, these efforts could contribute to a sustainable and climate-resilient future for Guyana and the Caribbean.

But for developing countries like those in the Caribbean, immediate access to sufficient climate finance remains a major obstacle to implementing climate change measures.

International movement has been limited and years behind promised schedules. The Green Climate Fund’s slow capitalization and limited capacity hinder the financing required for adaptation efforts. Unsustainable debt and middle-income country designations further impede access to concessional funding. As loans for climate action are unaffordable, developing countries advocate for grant funding for adaptation, loss, and damage.

Efforts have been made to reform debt and increase lending capacity within multilateral development banks. The World Bank’s inclusion of ‘climate-resilient debt clauses’ in new lending agreements and plans to leverage private sector capital offer potential solutions. However, private sector finance is more feasible for mitigation projects than adaptation actions, which often generate public goods and are less attractive to investors.

CARICOM countries must strengthen institutions and processes for climate-related projects and implement green tagging in budgets. Seeking accreditation for climate finance and upgrading procurement, transparency, and reporting standards are also vital.

It is ironic at this moment that the lack of international movement on access to finance has made oil and gas one of the only places developing countries can access sufficient revenues to pay for costly mitigation and adaptation, but it will likely remain true for the foreseeable future.

Leveraging the oil and gas moment in Guyana and Suriname can facilitate the region’s transition to a low-carbon, climate-resilient area through smart allocation and investment of revenues for the long term.

A regional investment fund, funded by various sources, can supplement climate finance to expedite climate resilience programs. Encouraging CARICOM countries to take control of such a fund regionally will lead to faster implementation amid slow progress in securing promised climate finance.

Collectively, these adaptation strategies enhance regional resilience, safeguarding livelihoods and ecosystems for future generations. Amid climate change’s urgency, Guyana and the Caribbean must take proactive steps toward a sustainable and climate-resilient future.

EDITOR’S NOTE: Dr. Ulric Trotz, formerly the Science Adviser at the Caribbean Community Climate Change Centre in Belize, is a highly accomplished and knowledgeable scientist who has significantly contributed to his field. He has held various leadership positions, including Director of the Science & Technology Division at the Commonwealth Secretariat, Secretary of the Commonwealth Science Council, and Science Adviser to the Commonwealth Secretary General. He has also served as Secretary-General of the National Science Research Council in Guyana and as Dean of the Faculty of Natural Sciences at the University of Guyana. From 1980 to 1991, Dr. Trotz was Guyana’s Institute of Applied Sciences and Technology Director.

Dr. Terrence Richard Blackman, associate professor of mathematics and a founding member of the Undergraduate Program in Mathematics at Medgar Evers College, is a member of the Guyanese diaspora. He is a former Dr. Martin Luther King Jr. Visiting Professor at MIT and a Visitor to The School of Mathematics at The Institute for Advanced Study. Dr. Blackman has previously served as Chair of the Mathematics Department and Dean of the School of Science, Health, and Technology at Medgar Evers College, where he has worked for almost thirty years. He graduated from Queen’s College, Guyana, Brooklyn College, CUNY, and the City University of New York Graduate School. He is the Founder of the Guyana Business Journal & Magazine

5 Benefits Of Blockchain In Fighting Corruption In The Caribbean And Latin America

News Americas, NEW YORK, NY, Tues. Aug. 18, 2023: The Caribbean and Latin America are known for their gorgeous tourist attractions, stunning beaches, and unfortunately, corruption. In Latin America, the OECD Development Center found that only 1 in 4 citizens trust their political leaders.

Corruption in the Caribbean isn’t any better and is nearing the bottom of the corruption perception index with Barbados’ score decreased from 76 in 2012 to 65 in 2022, the Bahamas’ score decreased from 71 to 64, and St. Lucia’s score decreased from 71 to just 55.

But, how can blockchain help with fighting corruption in the Caribbean and Latin America? Well, let’s find out!

Transparency and Accountability

Blockchain is more than just a tool for crypto market makers. Its key features, like immutability and decentralization, make it a pretty effective tool that promotes transparency. While this might not sound like a big deal, corrupt governments thrive on secrecy and back-room deals. This is where blockchain comes in.

Blockchain technology limits fraudulent practices due to its transparency. Blockchain is a distributed database that maintains a continuously expanding list of ordered records called blocks. These records cannot be altered or manipulated.

If a government were to incorporate blockchain into its systems, records of bids, financial transactions, and tender offers can’t be altered once they’re submitted. These also become public records, which means those actions will be open for everyone to see.

With this technology, blockchain prevents governments from inventing multi-million dollar contracts for invisible projects to cheat their country.

Secure Land Ownership Records

Digital innovation and blockchain technology can help impoverished farmers and landowners obtain their land registry information without running the risk of losing their documents. The Inter-American Development Bank formed the LAC Chain Alliance with various businesses and technology conglomerates.

The aim of the LAC is to secure proper land registries using Blockchain. It works by having the bank collect the legal and technical information needed from farmers and landowners and using that information to create proof of the land title.

Having a proper record of title deeds prevents land from being unlawfully claimed or taken away.

Efficient Public Procurement

By implementing blockchain technology, hiring contractors and awarding government tenders becomes fair and ensures competitiveness. Having the tenderer publically post and commit to contract terms and conditions before receiving any bids removes the risk of the selection criteria being tailor-made for a specific contractor.

This means that the team behind creating and releasing tenders won’t be able to grant them to the contractor they choose. This gives every contractor eligible a fair shot at winning the bid.

This makes the entire process easier to audit because every action and decision made is recorded on the blockchain. These decisions will also be permanent and public.

To ensure that the process is fair, the records are made available to the relevant stakeholders. This process immediately tracks every transaction and thwarts any other dishonest practices that would award a contract to an organization without the necessary paperwork.

Digital Identity and Anti-Bribery Measures

Blockchain technology enables self-sovereign identity (SSI) which allows individuals to control their digital identities. This allows people to securely store their identifiers, for example, biometric data, digital wallets, and educational certifications.

Individuals then have the option to share that information with service providers or government authorities. This ensures privacy.

This might not sound like a big deal. But having access to decentralized digital identities can empower refugees and marginalized communities by allowing them to access critical services like health care and education.

Having these SSIs will also reduce the risk of identity fraud and ensure that government benefits reach their intended recipients. It also facilitates secure voting, thus minimizing the potential for electoral corruption.

Financial Transparency and Anti-Money Laundering

Another key way that blockchain can help the Caribbean and Latin America is by promoting access to financial services like bank accounts, home loans, and student financing. Given that 70% of the population of Latin America does not have a bank account, introducing blockchain could be revolutionary.

With blockchain technology, the digital economy of these countries could be democratized. This could reduce inequality and poverty by allowing marginalized communities to access the financial services they need. For example, marginalized communities could purchase homes or finance their education.

As mentioned previously, blockchain also enables complete transparency. This means it’s quite simple to track financial transactions and follow virtual “paper trails” when investigating fraudulent activity.

This makes it easier, and faster, to detect suspicious activities in real-time and reduce scams. Blockchain also makes it simpler to pick up on any money laundering schemes and track the flow of corrupt funds.

Blockchain technology vastly improves the efficiency and transparency of financial transactions, which makes it incredibly difficult for corruption to thrive.