Posts

Making From “Black Gold To Green Fields” A Reality In Guyana

By Dr. H. Arlington D. Chesney

News Americas, WASHINGTON, D.C., Mon. June 19, 2023: In an April 2023 article by Terrence Blackman and Carolyn Walcott, From Black Gold to Green Fields: The Promise of Guyana’s Oil Wealth in Supporting Agriculture”, the authors emphasized Guyana’s significant oil and as revenues with a projected extraction rate of 1.7 million barrels of oil per day by 2030 and how that could translate into an agricultural revolution for Guyana.

They identified agriculture’s critical input to minimising Guyana’s chances of experiencing the resource curse. Investments, with emphasis placed on small farmers, were recommended to catalyze farming practices and diversification. Small farmers are traditionally the dominant producers of domestic food requirements but have been historically “undermined by the privileging of the plantation sector”.

The major challenges to small farmers, such as increased efficiency and productivity were restated as requiring: focused research and education; enhanced technology  with special attention to climate change resilient systems; improved infrastructure, such as, farm to market roads and drainage and irrigation systems; enhanced support from strengthened institutions; and increased accessibility and availability of appropriate finance.

In my own pieces from February 2022 to January 2023, I also advocated for the use of oil revenues to achieve such an outcome. In November 2022, this point was supported by Finance Minister Ashni Singh, who called for restructuring and modernising the agricultural and food sectors, emphasising the critical role of small farmers. Initiatives and/or actions within the four (economic, environmental, social and institutional) pillars of sustainable development were recommended to address key challenges that would have contributed to making “From Black Gold to Green Fields” a reality.

Agriculture is not always readily identified as a prime beneficiary of oil wealth. Consequently, returning agriculture to the “front burner” to facilitate conversion of “black gold to green fields” requires timely, planned and focused implementation of many discrete but interrelated activities by both public and private sectors.

My earliest piece established that significant quantities of reliable, safe and nutritious supplies of food are required by the offshore vessels (OSVs) involved in oil and gas activities plus the plethora of planned multi-starred hotels. This provides excellent opportunities for small and medium sized farmers to hone their technology, processes, and organisational skills. Small farmers were prioritised because:

They are experienced in the production of commodities, such as, fruits, vegetables, meats, particularly poultry and pork, and eggs, that are primarily needed by the OSVs.

In the November 2022 op-ed, Guyana is  reported to have had an unfavourable Inequality  Development Indexand, in 2018, a poverty level of 48%: making it imperative to support businesses from the ground level up.

Guyana’s Minister of Agriculture, Zulfikar Mustapha, stated in August 2021 that “small holder farmers are the key players in food security”, thus reemphasising their importance.

However, both persons recognised that, for their efficiency, small farmers require empowerment through organisation, improved infrastructure, availability of relevant technology, institutional support and meaningful policies. This support is critical, as the OSVs require timely and reliable quantities of safe and nutritious foods at large scale.

The Government has called for supply locally sourced food for the OSVs—a step in the right direction—but challenges remain. Producers must be able to supply consistent quantities and qualities of food to large corporate operations. Even with a strong local content policy, few farmers in Guyana currently have experience providing the necessary level of logistics.

Small farmers must: be organised so as to improve their technical capacity; develop meaningful linkages with the established commercial sector in order to better understand other actors in the value chain; and be involved in programming for supplying the OSVs. They will then become meaningfully satisfied beneficiaries of the oil and gas sector.

Well-managed, focused innovative and proactive research could result in sustainable production of commodities, including those produced by small farmers. Such research, contributing to improved social equity, must include:

production and use of inputs derived from the petrochemical industry for primary and secondary production;

commercial testing on innovative technologies including AI;

policies that address constraints, such as, praedial larceny, to commercial production;

programmes to ensure systems resilient to the more frequent and harsher climate change impacts; ensuring both quality and quantity of the owner and labour cadre.

The educational curricula, primary level upwards, must include Science, Technology, Engineering and Mathematics (STEM) disciplines to ensure the cadre of necessary skill base.

The timely and successful implementation of these actions are critical to (a)enhancing quality of life of small farmers, and (b) ensuring viable management of the entire value chain, from input production to consumption of primary or processed product. Thus contributing to national sustainable development and a modernised and restructured sector.

Guyana, like most Small Island (and Low Lying) Developing States (SIDS), has experienced negative impacts (mainly floods and droughts) of more frequent and intense climate change events. This is particularly critical as 98% of Guyana’s population and economic activity reside on its low lying coastal and river areas. The author as well as the Government, which in its Low Carbon Development Strategy (LCDS) 2030, has critically recognised that agriculture must attract special attention as its most socioeconomically important crops (sugar, rice, fruits, vegetables) and livestock (sheep, cattle and poultry) reside in these areas.

The Government, for the public good, must construct sea and river defences, repair existing coastal infrastructure and expand water management facilities. Both Government and farmers must adopt/modify mitigation and adaptation measures to enhance sustainable production within resilient systems. Additional measures that prioritise natural coastal defences, like maintaining healthy mangrove ecosystems, should be given priority.

The institutional challenge, the most recently identified pillar of sustainable development, was described in November 2022 as “the glue that binds the other pillars”. Lack of properly designed and/or structured institutions, coupled with inadequate human resource capacity, has been established as a major potential cause of the resource curse for “new” wealthy oil and gas nations. Signs have been positive thus far but investing in strong institutions, guided by international best practices, will continue to be vital.

There are many additional ongoing activities in Guyana’s agricultural sector. These are a) geospatial, with the initiation/expansion of commercial production in non-coastal areas, for example, the Intermediate Savannahs (corn and soybeans) and the Pakaraimas (vegetables and onions); b) expansion of commercial production of, for example, sheep (black belly) and inland fisheries; c) intensification of “youth friendly” technology and practices (shade house production); and d) consequently, intensification and expansion of policy, education, research, extension and administrative  activities.

Institutional reorganisation, refocusing and retooling require significant “engine room” activities, with results not generally public knowledge. It’s anticipated that such activity is ongoing.

The final challenge is appropriate (available and accessible) finance to conduct the activities necessary to make agriculture, with climate resilient systems, a key economic driver, if and when the world begins its eventual transition away from oil and gas dependency.

International agencies and/or developed countries have not committed to provide funds required to develop climate resilient agricultural systems. For example, at COP27, no indelible pledges were made to meet the US$100 billion grant funds needed annually by developing countries for mitigation and adaptation practices to address negative impacts of climate change. Identifying this grant financing inadequacy, developing countries must provide, from their own treasuries, the funding needed.

Recognising this dilemma, the USA in December, 2022 promised to support SIDS with grant funds. Within Caricom, Barbados accessed a loan from the International Monetary Fund, through its new Resilience and Sustainability Facility, to support the country’s adaptation and mitigation programmes.

Fortunately, Guyana, based on its estimated recoverable oil of 11 billion barrels, will have finances to implement activities, previously described as being for the public good. Unfortunately, with the possible exception of Suriname and Trinidad and Tobago, other CARICOM nations will not have such funds. Guyana for extensively documented reasons, cannot endure mass illegal intra-regional  migration. Perhaps, in recognition of this, Barbados’ PM, Mia Mottley, has premised that oil and gas windfall is “necessary to uplift Caribbean people”.

Guyana needs to seriously consider establishing a Fund to support sustainable development objectives across CARICOM member states. This could work within or alongside the already-successful Natural Resources Fund as a vehicle for making smart investments that would also benefit the broader region, similar to the Petroleum Fund that Trinidad and Tobago established during its oil and gas “heyday” and from which many regional development initiatives benefited.

The above addressed finances that would normally be available to governments. However, commercial production is being conducted by primarily small farmers. Historically, this group has experienced major difficulties in accessing funds which may be available from commercial financial institutions. Grants are required in the interim for specific activities.  The oil companies, that are enjoying tremendous revenues, have been identified in as such a source to supplement that being provided by regional governments, particularly Guyana and Trinidad and Tobago.

With the United Nations reporting global hunger at 821 million (10 % global population) and China allegedly targeting USA food reserves, and reported growing regional food insecurity, it’s imperative for Guyana and, by extension CARICOM, to make “Black Gold to Green Fields” a reality. However, for this objective not to succumb to the ever-present Implementation deficit, focused programmes, projects and appropriate supportive policies, which must be regularly monitored and evaluated, should be conceptualised and implemented. This initiative must be guided by Martin Luther King’s the “Urgency of Now”.

EDITOR’S NOTE: Dr H Arlington D Chesney is a leading Caribbean agricultural professional who has served his country, the Caribbean and the hemisphere in the areas of research, education and development. He’s a professional Emeritus of IICA and, in 2011, was awarded Guyana‘s Golden Arrow of Achievement for his contribution to agricultural development in Guyana and the Caribbean.     

Unleashing Guyana’s Tech Potential: Insights From Industry Experts

By Dr. Terrence Blackman

News Americas, ATLANTA, GA, Thurs. June 15, 2023: As Guyana experiences an unprecedented economic boom fueled by the oil and gas industry, industry experts have highlighted the country’s tremendous opportunity to leverage this growth in the technology sector. The recently concluded Transforming Guyana webinar on digitalization and the emerging Guyanese oil and gas economy featured perspectives from David Lewis, Erika Piirmets, Lance Hinds, Eldon Marks, and Mike Singh. This article outlines critical considerations and recommendations to unlock Guyana’s tech potential while addressing geopolitical realities, talent retention, legislation, digitalization, and cybersecurity.

According to David Lewis, Guyana is on the cusp of harnessing significant economic growth from the oil and gas boom, particularly in technology. This promising opportunity sets the stage for the country to embrace digital transformation and seize its benefits. Lewis, however, emphasized the need for Guyana to discern the distinctions between linkages with China and the West regarding social and cultural human rights issues. Understanding the Caribbean’s position within the Western context is crucial. Failure to do so, warned Lewis, could lead to severe consequences, including challenges in the cybersecurity sphere.

Drawing inspiration from Estonia’s success, Erika Piirmets highlighted the importance of digital services in minimizing entry barriers for businesses. Estonia has saved thousands of years of working time by emphasizing interoperability and digitalizing various services. However, Piirmets stressed that the focus should be on improving people’s quality of life rather than simply embracing technology for its own sake.

The panel comes as Guyana was elected as a non-permanent member of the UN Security Council at the UN headquarters in New York, on June 6, 2023. Algeria, Guyana, the Republic of Korea, Sierra Leone, and Slovenia were elected non-permanent members of the UN Security Council for a two-year term. The newly elected members will take up their new responsibilities on Jan. 1, 2024, and serve till Dec. 31, 2025. (Loey Felipe/UN Photo/Handout via Xinhua)

Lance Hinds underscored the importance of robust legislation, citing the data protection bill as a forward-looking example that aligns with the European Union’s General Data Protection Regulation (GDPR). Hinds emphasized that national planning is vital in ensuring citizens understand the benefits and convenience of digitalization. Additionally, engaging citizens is crucial to driving widespread adoption.

Eldon Marks expressed concern about losing valuable talent within Guyana’s tech ecosystem. To address this challenge, Marks emphasized the importance of exposure to opportunities beyond the country’s borders. Creating an environment where individuals can learn and apply technologies effectively requires change management, visionary leadership, and oversight. Marks suggested forming a multi-faceted steering body comprising representatives from the public sector, private sector, and civil society to develop an overarching vision for development.

Mike Singh stressed the need for a cohesive industry body to bring global best practices to the forefront, drawing from his wealth of experience and work in International Telecommunications. Singh pointed out the inadequate attention given to cybersecurity in Guyana, emphasizing the urgent need to address this issue. He advised removing Huawei equipment to mitigate the risk of cyberattacks on the oil and gas network, stressing that it is not a matter of “if” but “when.”

With the oil and gas boom propelling Guyana’s economic growth, the technology sector presents an essential opportunity for the country’s development. By heeding the insights and recommendations of industry experts like David Lewis, Erika Piirmets, Lance Hinds, Eldon Marks, and Mike Singh, Guyana can navigate the challenges, tap into its tech potential, and pave the way for a digitally empowered Guyanese future.

The Government of Guyana has launched a Digital Master Plan to design and implement digital programs that aid social inclusion and employment. The plan includes free Wi-Fi access, youth innovation campaigns, ICT hubs, smart classrooms, a learning television channel, and an online scholarship academy. Social services platforms, pension and access for seniors, telemedicine services, legal services, flood control, and transport infrastructure systems have all gone digital in the last year. Citizens can now book their river ferry services online for the first time. The government has established an ICT and Innovation Department, a National Youth Advisory Council, and a Satellite Ground Center to enable digital transformation.

Guyana is also developing an e-Governance system and moving government services to digital platforms to address the challenges of delivering services to citizens in rural communities. The strategy is aimed at modernizing the organization of the state ICT infrastructure and creating a better information management system. This strategy will become the basis for government e-services that will benefit every citizen, particularly those living in remote and underserved areas. The Prime Minister of Guyana has overseen the project through a special project management unit, with support and oversight provided by the UNDP. By implementing country-wide digital governance by the end of the decade, Guyana aims to ensure development, inclusiveness, and quality of life to all citizens around the country.

Embracing digitalization, fostering talent retention, enacting forward-looking legislation, and prioritizing cybersecurity are crucial steps toward achieving Guyana’s sought-after thriving technology ecosystem. The nation must seize this moment to position itself as a global player in the technology industry, capitalizing on its booming oil and gas economy to drive innovation, economic diversification, and sustainable growth. By continuing to invest in these key areas, Guyana can lay the foundation for a digitally driven future that benefits its citizens and positions the country as a regional and global technology leader.

EDITOR’S NOTE: Dr. Terrence Richard Blackman, associate professor of mathematics and a founding member of the Undergraduate Program in Mathematics at Medgar Evers College, is a member of the Guyanese diaspora. He is a former Dr. Martin Luther King Jr. Visiting Professor at MIT and a Visitor to The School of Mathematics at The Institute for Advanced Study. Dr. Blackman has previously served as Chair of the Mathematics Department and Dean of the School of Science, Health, and Technology at Medgar Evers College, where he has worked for almost thirty years. He graduated from Queen’s College, Guyana,Brooklyn College, CUNY, and the City University of New York Graduate School.He is the Founder of the Guyana Business Journal & Magazine.

Mastercard and The Caribbean Association of Banks Inc Sign a Memorandum of Understanding

News Americas, Miami, Florida, Mon. June 12th, 2023 – Mastercard, a global technology company in the payments industry, has announced the signing of a Memorandum of Understanding (MoU) with the Caribbean Association of Banks Inc (CAB), the representative body and recognized voice for banks and other financial institutions in the Caribbean.

The partnership’s central objective is to enable cross-border payments across all CAB member jurisdictions, as a powerful tool to tend to the region’s unbanked and underbanked populations and bolster financial inclusion and economic growth. As part of its commitment, Mastercard will activate its technology, resources, and expertise to help banks successfully integrate this innovative solution into their product offerings, as well as share its knowledge and educational platforms to raise awareness among citizens and small business owners on the benefits of this service and other digital financial tools that can help them reach their fullest potential and improve their living standards.

L-R: Mayra Vivacqua, Cluster Lead for Mastercard Caribbean (West & Dutch, Jamaica & East Caribbean, and Puerto Rico and Wendy Delmar, Chief Executive Officer of the Caribbean Association of Banks Inc.

Mayra Vivacqua, Cluster Lead for Mastercard Caribbean (West & Dutch, Jamaica & East Caribbean, and Puerto Rico), said “We are thrilled to enter into this partnership with the Caribbean Association of Banks Inc, which will drive the region’s digitalization and offer customers across various sectors, including consumers, SMEs, government agencies, B2B, and commercial entities, a safer, easier, and more convenient way of transferring money across borders. The knowledge and data we will leverage from this collaboration will enable us to advance financial inclusion and stimulate economic growth in the Caribbean region.”

Mastercard Cross-Border Services help banks modernize and optimize their global payments business to deliver an experience for people and businesses that is secure, seamless, and certain. Ultimately, the collaboration between Mastercard and the Caribbean Association of Banks Inc will provide unbanked and underbanked populations in the English Caribbean access to modern financial services, allowing them to enjoy the benefits of the digital economy and providing them with priceless payment experiences.

“I am profoundly satisfied at the successful execution of this Memorandum of Understanding. Cognizant of the immense challenges faced by the region, concerning intra and inter regional payments, primarily as a result of the onslaught of de-risking activity, this is certainly a step in the right direction and exemplifies the tireless efforts of the CAB to identify innovative solutions to the challenges of present,” stated Wendy Delmar, Chief Executive Officer of the Caribbean Association of Banks Inc. “The CAB acknowledges the increasing costs and complexity related to the transfer of funds among jurisdictions and is pleased to provide an option to the public via our member banks that is cost efficient and underpinned by the adoption of technology,” she added.

This partnership is part of Mastercard’s commitment to offering solutions that respond to specific market needs, benefiting millions of people in the Caribbean and taking a significant step towards achieving financial inclusion in the region.

About Mastercard (NYSE: MA) www.mastercard.com  

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Unlocking Capital for Growth: Empowering Caribbean American Businesses

News Americas, New York, NY, Mon. June 5, 2023: In Caribbean American Heritage Month 2023, Invest Caribbean recognizes the tremendous potential and vibrant entrepreneurial spirit of Caribbean immigrant-owned businesses in the United States. Committed to fostering growth and prosperity within the community, Invest Caribbean offers a wide range of financing options tailored specifically for small to medium-sized businesses located in the mainland US.

Understanding the unique needs and challenges faced by Caribbean American entrepreneurs, Invest Caribbean provides accessible and flexible capital solutions through its partners. Financing options include SBA Express Loans, SBA 7(a), SBA 504, USDA loans, conventional loans, equipment financing, working capital, commercial real estate loans, and non-conforming financing. What sets them apart is their willingness to consider borrowers who may have been turned down by other lenders due to special-purpose collateral, unique businesses, or traditional financing barriers.

The funds provided can be utilized for various business purposes, such as purchasing or constructing real estate, starting or acquiring a business, working capital needs, debt refinancing, or consolidating merchant cash advances. With their comprehensive financing solutions, Invest Caribbean is a trusted partner ready to support Caribbean American and other SMEs in securing the capital they need to thrive.

As Caribbean American Heritage Month celebrates the rich heritage and entrepreneurial spirit of Caribbean Americans, Invest Caribbean’s dedication to fostering growth and prosperity shines brightly. Together, let us seize the opportunities, build successful businesses, and create a lasting legacy for future generations.

Get started and explore the financing options offered by Invest Caribbean.

It’s Caribbean American Heritage Month, Here’s Why Companies Should Engage with Caribbean American Media

News Americas, NEW YORK, NY, Fri. June 2, 2023: June marks the celebration of Caribbean American Heritage Month, a time dedicated to honoring the rich cultural contributions of Caribbean immigrants and Caribbean Americans in the United States. As this significant month approaches, businesses and organizations are encouraged to recognize the importance of connecting with the Caribbean American media. Here are five compelling reasons why reaching out to Caribbean American media via entities like CARIBPR Wire is crucial for companies seeking to thrive:

Access a Vibrant and Influential Community
The Caribbean American community holds immense influence and boasts a vibrant culture within the United States. Engaging with Caribbean American media outlets provides companies with direct access to this dynamic community, enabling them to tap into a demographic that possesses substantial purchasing power, cultural influence, and a dedicated following.

Enhance Brand Visibility and Awareness
Partnering with Caribbean American media platforms offers a unique opportunity to showcase products, services, and brand stories to a targeted audience. By leveraging these outlets, companies can significantly increase brand visibility, raise awareness among Caribbean American consumers, and establish an authentic connection that resonates with their values and aspirations.

Foster Cultural Appreciation and Engagement
Caribbean American media plays a crucial role in promoting cultural appreciation and fostering community engagement. By aligning their brand with Caribbean American media outlets, companies demonstrate their commitment to diversity, inclusivity, and support for the community. Such engagement allows them to forge stronger relationships with Caribbean American audiences and generate a lasting impact.

Amplify Message and Reach
Caribbean American media platforms possess a dedicated and passionate following. Collaborating with these outlets allows companies to amplify their message and extend their reach to an audience actively seeking Caribbean American news, stories, and information. Through interviews, features, and advertorials, Caribbean American media channels provide a powerful means to effectively convey a brand’s message and gain wider exposure.

Cultivate Strategic Partnerships
Partnering with Caribbean American media outlets opens doors to strategic alliances within the community. These media channels boast extensive networks, enabling companies to connect with influential individuals, community leaders, and like-minded organizations that share their vision and values. Building such partnerships paves the way for mutually beneficial collaborations that can drive success and create a positive impact.

Unleashing Online Growth: Strategies for Caribbean and Latin American Businesses

News Americas, NEW YORK, NY, Thurs. June 1, 2023: To achieve success as a modern business owner whether in the Caribbean, Latin America or around the world, having a robust digital marketing strategy is crucial. It allows you to increase brand visibility and ensure consistent growth. Since digital marketing trends are constantly evolving, staying ahead of the game is vital to stand out from competitors and gain the recognition your brand deserves.

If you’re unsure how to master your digital marketing strategy, consider partnering with a reputable company specializing in this field. Expert award-winning digital agencies like Hard Beat Communications can provide valuable guidance to maximize your online efforts and achieve optimal success at a subscription only cost per month versus a huge retainer.

Alternatively, if you prefer to handle your digital marketing in-house, here are some top tips to maintain an effective strategy and boost business growth:

Update and Optimize Your Website: Your website serves as the primary platform for attracting new audiences and engaging existing customers. Regularly updating your website content ensures accuracy and relevance. This also signals search engines like Google that your site is credible and authoritative, leading to higher rankings on search engine results pages (SERPs). Incorporating industry-specific keywords and phrases into your content enhances your visibility, enabling you to reach your target audience more effectively.

Establish a Strong Presence on Social Media: A well-executed social media strategy can significantly expand your reach and establish your brand as trustworthy. Consistently posting valuable content allows you to provide ongoing value to your audience while showcasing your expertise. Highlight the benefits of your products/services, share positive testimonials, and interact directly with your target audience through direct messages (DMs). By humanizing your brand and addressing queries or concerns, you can build meaningful connections with your followers.

Embrace Video Content: Video marketing has proven to be highly effective, with the majority of consumer internet traffic being generated by videos. Utilize both live and pre-recorded video content to capture your audience’s attention and deliver valuable information in an engaging manner. Demonstrating product usage or providing detailed explanations of your services can persuade consumers to explore your brand further. Optimize your videos for search engines by including relevant keywords and phrases in titles and descriptions. This optimization increases your visibility on SERPs, maximizing your brand exposure.

By implementing these strategies and adapting to the ever-changing digital marketing landscape, you can elevate your brand’s online presence, expand your reach, and drive more traffic to your website.

Why Caribbean and Latin American Businesses Should Outsource Social Media Management

News Americas, NEW YORK, NY, Weds. May 31, 2023: Social media has become a powerful tool for businesses to connect with their target audience, build brand awareness, and drive growth. However, managing social media effectively requires specialized skills, dedicated resources, and continuous effort. Recognizing the challenges, many Caribbean and Latin American businesses are turning to outsourcing social media management. Here’s why:

Access to Expertise:
Outsourcing social media management provides businesses with access to a team of experienced professionals who specialize in social media strategy, content creation, and engagement. These experts stay updated on the latest trends, algorithms, and best practices, ensuring that your social media presence remains competitive and effective.

Cultural Understanding and Localization:
Caribbean and Latin American businesses have unique cultural nuances that resonate with their local audience. By outsourcing social media management to professionals familiar with the region, businesses can ensure culturally relevant content, appropriate messaging, and engagement strategies that connect authentically with their target markets.

Cost-Effectiveness:
Hiring and training an in-house social media team can be costly and time-consuming. Outsourcing social media management offers a cost-effective solution as businesses can access the expertise they need without the overhead expenses associated with full-time employees. This allows businesses to allocate their resources more efficiently and focus on core competencies.

Time and Resource Optimization:
Managing social media accounts can be time-consuming, requiring consistent monitoring, content creation, and community management. By outsourcing these tasks, businesses can save valuable time and free up internal resources to concentrate on core business activities. This increased focus allows for greater efficiency and productivity.

Consistent and Engaging Content:
Maintaining a consistent and engaging social media presence is essential for businesses. Outsourced social media management teams specialize in content creation and can develop captivating visuals, compelling copy, and interactive campaigns that resonate with the target audience. This consistency helps build brand identity and fosters stronger connections with followers.

Analytics and Insights:
Outsourced social media management teams have access to advanced analytics tools and expertise to track and analyze key performance metrics. By monitoring engagement rates, audience demographics, and other valuable insights, businesses can gain a better understanding of their social media performance. These insights enable data-driven decision-making and the ability to refine strategies for better results.

Scalability and Adaptability:
As businesses grow and evolve, their social media needs may change. Outsourcing social media management offers scalability and flexibility to accommodate these changes seamlessly. Whether it’s expanding into new markets, launching new products, or adapting to emerging platforms, outsourcing provides the agility required to stay ahead of the competition.

Outsourcing social media management is a strategic choice that allows Caribbean and Latin American businesses to leverage expertise, optimize resources, and enhance their social media presence. By partnering with professionals who understand the region’s cultural nuances, businesses can effectively engage their target audience, drive brand growth, and stay ahead in the digital landscape.

Exploring Caribbean Citizenship by Investment Programs

News Americas, NEW YORK, NY, Fri. May, 26, 2023: For modern-day nomads seeking freedom, flexibility, and the opportunity to explore the world, the Caribbean through its Citizenship by Investment programs offer an enticing path to secure a second citizenship.

In this business news spotlight, we delve into each country’s unique offering within the Caribbean Citizenship by Investment landscape from the lowest to the highest currently.

Antigua and Barbuda

Discover the business-friendly environment and attractive investment options, including real estate and economic contributions, that make Antigua and Barbuda’s Citizenship by Investment program an enticing choice for entrepreneurs and investors. Established in 2013, the Antigua and Barbuda Citizenship Program offers quick and straightforward routes to acquiring a second citizenship in just 3–4 months with visa free access to over 160 countries worldwide.

The most cost-effective Caribbean program with a minimum investment of $100,000 as a government donation for a family of up to 4 members (for example, main applicant and spouse, along with 2 children).

With a secure process in place, investors will be required to complete the investments only after receiving citizenship application approval.

Application Processing time: 3-4 months

Qualifying dependents: Spouse, children, dependent parents, grandparents

Visa Free Travel: 150, incl. EU & UK, Singapore, Hong Kong

Min. Cost for single applicant: US $100,000

Family of 2 (applicant +spouse): US $100,000

Dominica

Explore Dominica’s program, renowned for its affordability and efficiency, offering investment avenues that contribute to economic growth and sustainable development, such as investments in real estate and the country’s Economic Diversification Fund. The most affordable in the Caribbean, the Dominica Citizenship by investment program offers a quick route to acquiring a second citizenship and your visa free access to over 143 countries worldwide.

The ownership is valid for life and transferable to your family – Dominica is a true investment, guaranteeing economic and political security for your entire family.

Citizenship in 2 months

Minimum Investment – $100,000

Visa free travel to 143 countries

St. Lucia

Discover St. Lucia’s Citizenship by Investment program, offering various investment routes, including real estate, enterprise projects, government bonds, and the National Economic Fund.

The Saint Lucia Citizenship by Investment Program was launched in 2015, enabling foreign investors and families to acquire a second passport in just 3–6 months with visa-free access to over 140 countries worldwide.

Coupled with a quick and straightforward application process, the program provides a wide range of investment options starting from $100,000 if you choose a government donation.

Other options include a real estate investment for a minimum of $300,000 or investing in government bonds from $250,000. With various air links and direct flights, Saint Lucia is very well connected with Europe and other parts of the world.

Passport in 3-6 months

Minimum Investment – $100,000

Visa free travel to 140+ countries

The Caribbean Citizenship by Investment programs provide a gateway for global citizens to secure second citizenship while embracing the allure of the Caribbean according to Invest Caribbean. Each country’s unique program offers a range of investment options, business-friendly environments, lifestyle benefits, and transparent costs.

St. Kitts and Nevis

Uncover the advantages of St. Kitts and Nevis’ long-established program, known for its stability and reliability. Explore the investment options, including real estate and contributions to the Sustainable Growth Fund, which create opportunities for business growth. It is the ‘Platinum Standard’ of citizenship by investment, the St. Kitts and Nevis Program is the most trusted and successful program of its kind.

Passport in 3-6 months

Minimum Investment – $125,000

Visa free travel to 157 countries

Grenada

The Grenadian citizenship program is the best low entry route to obtaining a second passport either through a $150,000 government donation or $220,000 property investment.

Grenada is the only Caribbean country which holds the coveted E-2 visa treaty with the US, allowing citizens to apply for a non-immigrant visa and reside there.This is an incredible opportunity as many countries such as China, Russia, India and countries of the Gulf region do not have an E-2 treaty with the US, you can obtain your citizenship of Grenada first then apply for USA E2 Visa.

When applying for this program, children and parents, as well as unmarried siblings, can be included under one application.  

Passport in 4-8 months

Minimum Investment – $150,000

Visa free travel to 144 countries

The Rise Of Lawsuits Targeting Website ADA Violations: Why Caribbean And Latin American Business Websites Should Be ADA Compliant

News Americas, NEW YORK, NY, Tues. May, 30, 2023: The proliferation of lawsuits targeting website owners for ADA (Americans with Disabilities Act) violations is on the rise globally. Caribbean and Latin American businesses must pay attention to this growing trend and prioritize making their websites ADA compliant. In this article, we explore the reasons why Caribbean and Latin American business websites should ensure accessibility for individuals with disabilities, addressing the legal, ethical, and business implications involved.

Legal Obligations and Compliance

The ADA mandates equal access and prohibits discrimination against individuals with disabilities, both in physical spaces and in the digital realm. While specific laws may vary across the Caribbean and Latin American region, businesses are increasingly being held accountable for providing accessible websites. By ensuring ADA compliance, businesses can mitigate the risk of legal consequences and potential lawsuits.

Ethical Responsibility and Inclusivity

Creating an ADA-compliant website goes beyond legal compliance—it reflects a commitment to inclusivity and equal access for all. By accommodating individuals with disabilities, businesses demonstrate their dedication to diversity, respect, and social responsibility. An accessible website fosters an inclusive environment, ensuring that individuals with visual, hearing, or cognitive impairments can navigate and engage with the online content effectively.

Expanding Customer Base and Market Reach

Making a website ADA compliant can significantly expand a business’s customer base and market reach. According to the World Health Organization (WHO), over one billion people worldwide live with some form of disability. By optimizing websites for accessibility, Caribbean and Latin American businesses can tap into this large, underserved demographic, potentially attracting new customers, enhancing brand reputation, and driving business growth.

Enhanced User Experience and Engagement

An ADA-compliant website offers improved user experience and engagement for all visitors. Accessibility features, such as alternative text for images, proper color contrast, and clear navigation, benefit not only individuals with disabilities but also those using mobile devices or experiencing poor internet connections. By providing a seamless browsing experience, businesses can boost user satisfaction, increase engagement, and encourage repeat visits.

Competitive Advantage and Brand Differentiation

In today’s competitive marketplace, setting your business apart from competitors is vital. An ADA-compliant website can give Caribbean and Latin American businesses a significant competitive advantage. By prioritizing accessibility, businesses demonstrate a commitment to inclusivity and customer-centric values, establishing themselves as leaders in their industry and gaining a positive reputation among customers, stakeholders, and the community at large.

The rise of lawsuits targeting ADA violations on business websites underscores the importance of Caribbean and Latin American businesses ensuring ADA compliance. Beyond legal obligations, creating an accessible website reflects ethical responsibility, expands the customer base, enhances user experience, and provides a competitive edge. By prioritizing ADA compliance, Caribbean and Latin American businesses can promote inclusivity, meet the needs of diverse audiences, and establish themselves as leaders in their respective industries, all while contributing to a more inclusive and accessible digital landscape.

Understanding the Audience: Key for Caribbean and Latin American Communicators in Press Pitches

News Americas, NEW YORK, NY, Mon. May 29, 2023: In the fast-paced world of communications, understanding the importance of audience targeting is crucial, especially for Caribbean and Latin American communicators. Crafting effective press releases requires a deep understanding of the target audience, their interests, preferences, and cultural nuances. There is no one size fits all rule. A local pitch cannot be then translated to a national or global pitch and neither can a global pitch then be targeted to a local in country media. This is ineffective communication and a huge waste of time and money says CARIBPR Wire.

In this story, we explore why knowing the press release audience is essential and cite credible sources to highlight the benefits of audience targeting in the Caribbean and Latin American context.

The Relevance of Audience Insights
According to a study by PwC on media consumption in Latin America, understanding the audience is a key factor in successful communication strategies. By knowing their audience, communicators can tailor their press releases to resonate with their target demographic, ensuring maximum impact and engagement.

Cultural Sensitivity and Localization
Cultural nuances play a significant role in effective communication. The Caribbean and Latin American regions encompass diverse cultures and languages. A report by the International Public Relations Association (IPRA) emphasizes the importance of adapting press releases to local cultures, languages, and customs. By catering to the unique preferences of the audience, communicators can build trust and rapport, fostering a stronger connection with their target market.

Enhanced Message Relevance and Impact
A report by the Global Strategy Group reveals that targeted messaging increases the relevance and impact of press releases. By understanding the interests, needs, and pain points of the audience, communicators can craft compelling narratives that resonate with their readers. This targeted approach increases the likelihood of capturing attention, driving engagement, and ultimately achieving the desired communication objectives.

Effective Distribution Strategies
Knowing the audience also helps communicators determine the most appropriate channels and platforms for press release distribution. By identifying the preferred media outlets, journalists, bloggers, and influencers within the target market, communicators can enhance their chances of securing media coverage and reaching the desired audience effectively.

Measurement and Evaluation
Tracking and measuring the impact of press releases is vital for assessing communication success. According to a study by AMEC (International Association for Measurement and Evaluation of Communication), understanding the audience allows communicators to set specific goals and metrics for evaluation. This data-driven approach enables them to gauge the effectiveness of their press releases and make informed decisions for future campaigns.

In the dynamic landscape of Caribbean and Latin American communication, knowing the press release audience is paramount for success. By leveraging credible sources and research, communicators can understand the importance of audience targeting, cultural sensitivity, and message relevance. This strategic approach allows them to optimize press release impact, enhance distribution strategies, and evaluate communication outcomes effectively. By putting audience understanding at the forefront, Caribbean and Latin American communicators can achieve greater engagement, build brand trust, and drive impactful communication campaigns.